This is a competitor comparison ad, and for an easily demonstrably product like this one, it's a must-test.
On top, we have the old way - regular curtains, with light streaming in.
And below, the new way - UBlockout blinds, totally dark.
They could have just run the video on the bottom by itself. It shows how easy the product is to use and how effective it is. But by showing the contrast with regular blinds in the same frame, it really amplifies the problem.
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